The Company


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Upshot has grown from its early days providing ground based aerial photography into the UK’s top aerial imaging business which also provides a range of Products, Services and Solutions to international clients across government, military, blue chip, institutional, corporate and private clients.

The Founding Directors brought many years’ experience working at senior level in both the Insurance, Telecoms, Banking, Financial, Consulting and Facilities Management industries together, to provide clients with a long term partner that could provide rapid deployment and ground based solutions for communication, surveillance and inspection purposes without the cost and inconvenience of trying to deliver those facilities in house.

During the last decade, Upshot has grown largely through referral to operating internationally a large fleet of sophisticated aerial photography vehicles, UAV’s and ROV’s as well as providing a range of products including telecoms infrastructure including but not limited to temporary & permanent masts and trailer masts and even bespoke commissioned surveillance vehicles designed and provided worldwide as well as equipment like patented lowering devices that can reduce overhead in numerous surveillance and large scale event environments. Upshot has expanded its southern UK base to offices in London and representatives worldwide.

The Team


James Pickance


  James started Upshot in 2006 following a number of years working on network rollouts for the mobile operators in the UK and overseas.  As well as running the business James is also responsible for business development, product development and rapid network rollout of Telcoms and Optic networks in the UK & overseas.

Mark Pickance

Director/ Owner

  Mark joined Upshot in 2010 to run the London office. Prior to joining Upshot Mark was Group Treasurer of Parkridge Holdings (part of Pro Logis). As well as running the business Mark is responsible for business development & overseeing operations. Upshot's operation managers’ report into Mark.

Dave Deans

Business Development Manager

After an illustrious career in the fire service both in the field and in Operations, Dave joined Upshot to bring his extensive knowledge in operations at scale to assist Upshot's rapid growth. Often as our clients first initial point of contact, Dave has the ability to understand our client's needs and translate those into the very best execution.

Ian Swann

Health & Safety

Ian joined Upshot as a consultant in 2010, Ian’s role is to make sure that Upshot complies with every aspect of today’s health and safety compliance. Ian has over 20 years experience in this sector.

Sue Whittaker


Sue has been with Upshot right from the start and is a key member of the team with a lot of experience in her field

Fay Broomfield

Marketing Co-ordinator and Office Assistant